Where to advertise a property in Spain: a guide for foreign owners

Spain does not have one dominant property site with everything on it. It has three groups of destinations that barely overlap, and the commonest mistake a foreign owner makes is to treat them as one list: the national portals for sale and long-term rental, most of them open to private advertisers; the international side, aimed at buyers searching from abroad and mostly closed to private sellers; and holiday rental, a separate world with separate sites, because the big sale portals do not accept short-term lets at all.

That last point catches people out constantly: idealista sends holiday lets to Rentalia, Fotocasa excludes them by an express rule, Habitaclia applies the same clause as its group partner, and on yaencontre an advertiser cannot publish one because its holiday section is fed only from Rentalia.

These are the sites where you can create an account yourself and put your home up for sale or long-term rental. They are listed by what they are, not in any order of merit: most owners end up on more than one.

If you have searched for Spanish property in English yourself, you have almost certainly landed on Kyero. It is built around the buyer looking for a Spanish home from abroad, and for a British, Dutch or German buyer it is often the first place they look.

Here is the part that surprises nearly every private owner: Kyero only publishes adverts from professionals. It does not accept private sellers, whatever your buyer’s nationality. The route onto Kyero is an estate agency that works with the portal.

So if the portal your buyer uses is closed to you, how do you reach that buyer? Not through a secret international site — through the national portals, in your buyer’s language. Foreign buyers search where the properties are, and what decides whether they stop on your advert is whether they can read it.

If you let your Spanish property to holidaymakers, forget the list above and start again: the four big general portals do not take holiday lets. What is left divides into two kinds of site, and the difference matters for how you get paid.

This is the part a foreign owner cannot guess, and it is where the expensive mistakes live. Every portal publishes its own rules about what may appear inside the description, and they are not the same from one site to the next. The table below is not a ranking — it is a checklist.

The table scrolls sideways →

Trovit, Mitula, Nestoria, Nuroa and Globaliza — and in holiday rental Holidu, HomeToGo and Hundredrooms — are not places where you publish. They are aggregators and metasearch engines: they collect adverts from other sites rather than accepting adverts of their own. There is no sign-up form to find. Publish where advertisers are accepted, and the aggregators pick your advert up from there.

Everything above applies to any owner in Spain. Two things change when the owner is you.

The first is the language of the advert, which is not a detail. In 2025 foreign buyers signed 97,480 home purchases in Spain, the highest figure recorded by the Colegio de Registradores. In the province of Alicante, 43.29% of the year’s transactions were made by foreigners — the highest share of any Spanish province — across 23,112 transactions. Nationally, the nationalities buying most are British, German, Dutch, Moroccan, Romanian and French. If your property is on the Mediterranean coast or the islands, there is a real chance the person who buys it does not read Spanish comfortably.

That cuts both ways. Writing the advert only in English does not open the market up — it closes off the Spanish buyer, who is still the majority almost everywhere, and on Fotocasa it runs straight into the co-official language rule. Writing it only in Spanish leaves the foreign buyer reading your home through a machine translation, which is exactly the experience you had when you bought it. The workable answer is to have the property described properly in both.

The second is who you are talking to. A Spanish buyer reading a listing knows the neighbourhood. A foreign buyer does not, and needs different facts: how far to the airport, whether the community fees include the pool, which floor and whether there is a lift, whether the beach is walkable or a drive. None of that is spin — it is the same house, described for someone who has never stood in that street. It is also what a foreign buyer emails to ask about, one message at a time, if the advert leaves it out.

All of the above applies to you, with two differences. The first opens a door: Kyero works with professionals only, so for you it is genuinely an option, and it is the one the foreign buyer is looking at. The second complicates your week: each portal has its own rules, and you are not publishing one advert but a whole portfolio.

The quick way out is to paste the same text everywhere, and it shows: the adverts end up resembling each other more than the houses do. You do not have to write every property seven times, but it is worth deciding once what goes on which portal — the table above works as a cheat sheet — and having a routine for adapting the text to each site’s rules.

The tedious part is not choosing the portals. It is that the same property has to be written differently for each one: contact details out of the text here, an exact price there, a short description alongside the long one somewhere else, and on social media the opposite of all of it, because there are no structured fields and the price has to go in the text itself.

BrikData does that part: you enter the property’s details once and it returns six finished texts in one run, each with the format of its destination, across the portals in this guide and three social networks, in five languages. It is not essential — a good advert can be written by hand — but it saves writing the same house six times. There is a free plan and it does not ask for a card.

Two limitations, plainly. It does not publish for you: you paste the texts into each portal yourself. And the application itself is in Spanish, even though it writes in English, German, French and Dutch.